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| 2010 Audi S4 |
At the Geneva Motor Show this coming March, Audi will pull the curtain back to reveal its new A1 compact model. While Europeans will have the option of purchasing the car afterwards, Americans will have no such luxury as Audi of America President Johan de Nysschen feels the American market is not yet ripe for such a vehicle; he feels that that such a move will damage efforts to build brand recognition and compete head-to-head with BMW and Mercedes-Benz. After spending a week with the 2010 Audi S4, we can say with confidence that Audi is fast on its way to becoming a substantial player in the game that is currently dominated by BMW and Mercedes-Benz.
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